Indie author tools, compared honestly

IndieShelf is a niche directory of writing, formatting, covers, distribution, email, ads research, audiobook, and UK sole-trader tools — with plain-English blurbs and no fabricated feature lists.

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Whether you draft in Scrivener, format in Atticus (a strong FormatReady / Atticus-alternative conversation for Windows authors), or deliver magnets with BookFunnel — pick the category that matches your bottleneck.

Writing apps

Drafting, outlining, and manuscript organisation tools for novels and long-form work.

14 tools

Formatting & layout

Ebook and print interior formatters — from free browser tools to Mac-only premium apps.

8 tools

Covers & design

Cover design, mockups, and marketing graphics for launches and ads.

7 tools

Editing & proofreading

Self-editing software and marketplaces to hire human editors and proofreaders.

9 tools

Distribution & aggregators

KDP, wide aggregators, and print networks that get your book into stores and libraries.

11 tools

Email & reader magnets

Deliver free books, ARCs, and grow a reader list without fighting broken download links.

12 tools

Ads & keyword research

Amazon keyword, category, and ads research tools used by working indie authors.

6 tools

ISBNs, identifiers & legal

ISBN agencies, identifiers, and related publishing setup for UK and global authors.

2 tools

Audiobook

Narration marketplaces and wide audiobook distribution.

6 tools

Author websites

Simple landing pages and fuller author sites for books and mailing lists.

4 tools

Accounting (UK sole traders)

Bookkeeping suited to UK indie authors trading as sole traders, including MTD-ready options.

2 tools

AI writing aids

AI assistants for brainstorming and drafting — with honest caveats about craft, rights, and retailer policies.

5 tools

Sales analytics

Royalty dashboards and sales trackers that pull KDP and wide retailer reports into one place.

2 tools

Selling direct

Storefronts, print-on-demand fulfilment, and payment tools for selling ebooks and print books straight to readers.

5 tools

Sample of the shelf

Paid · One-time licence: US$59.99 for macOS or Windows (each licence covers one platform), US$95.98 Mac + Windows bundle, US$23.99 for iOS. 30-day trial (counted in days of use). Minor 3.x updates free; major versions are paid upgrades.

Scrivener

Long-form writing software built around a binder, corkboard, outliner, and research folders. Steep learning curve, but still the default for complex novels and research-heavy non-fiction. Files live on your own computer,…

Paid · One-time purchase (commonly listed around $147)

Atticus

Cross-platform writing-plus-formatting app (browser/PWA) aimed at indie authors who want Vellum-like output without needing a Mac. Strong for fiction interiors and print/ebook export; writing features are lighter than Sc…

Paid · One-time Mac licence; ebook-only or ebook+print tiers

Vellum

Mac-only book formatter prized for polished fiction interiors, styles, and device previews. You import a manuscript, style chapters, and generate retail ebooks plus print PDF. Not available on Windows — many Windows auth…

Freemium · Core writing and formatting free; optional paid planning/craft add-ons

Reedsy Studio

Free browser writing and formatting tool (formerly Reedsy Book Editor) with EPUB and print-ready PDF export, collaboration, and clean themes. Less customisation than Atticus or Vellum, but an excellent zero-cost starting…

Paid · Desktop Plottr US$60/year or US$150 lifetime; Plottr Pro (web app, cloud sync, real-time collaboration) US$9.99/month, US$99/year or US$599 lifetime; Pro + Community from US$14.99/month. 30-day free trial; no refunds after purchase.

Plottr

Visual outlining and series-bible software: drag-and-drop scene cards, timelines, structure templates, and character and place notes. Plottr is for planning rather than drafting, and most authors pair it with Scrivener, …

Subscription · Writer US$19/month, Author US$29/month (adds track changes, advanced grammar and style checks, beta-reader support); about 20% off annually; Author lifetime US$699. 14-day free trial. After cancelling, your work stays read-only and exportable.

Dabble

Cloud novel-writing app with a Plot Grid, story notebook, word-count goals, and real-time co-authoring. Simpler to learn than Scrivener and works on desktop, browser, iOS, and Android with automatic sync. It has position…

Freemium · Modular tools; free and paid modules

Campfire

Modular worldbuilding and writing suite (maps, timelines, characters, manuscript). Especially useful for speculative fiction authors who need interconnected lore alongside drafting.

Subscription · Scribe from about US$4/month (no AI), Hobbyist about US$8 (bring-your-own AI key), Artisan about US$14 (adds AI chat), Specialist about US$20 (collaboration and teams). 21-day free trial; no free plan; read-only access to your data after cancelling.

Novelcrafter

Browser-based fiction writing platform with a Codex story bible, series support, and scene-beat drafting. AI features are optional and need your own model API key, which you pay for separately. The cheapest plan has no A…

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